Promote
and Protect:
How to Safeguard Your Creative Work From Theft
By David Walter*
courtesy of the WGA
Say you've got a
stupendous idea for the next "Die Hard" knockoff. You
bounce it off a few industry folks, but get no takers. A couple
of years later, you choke on your popcorn when you see a movie trailer
about murder and mayhem in a Bulgarian nunnery. That's your idea!
Was it stolen? Maybe. Maybe not.
"Ideas get stolen
all the time," says Brooke Wharton, an entertainment attorney
and author of The Writer Got Screwed
(but didn't have to). Several writers, who asked not to be identified,
recounted the brazen thefts of their ideas.
But just because
someone else executes your idea doesn't mean it was stolen. "When
you come up with something, you may find that 50 other people came
up with the same idea," says William Jenner, a producer and
attorney. "I don't think enough writers are willing to believe
that many, many times it's just coincidence."
Whether a writer's
idea is obviously stolen, subconsciously appropriated, or coincidentally
co-developed, the result is the same: the writer is left unpaid,
uncredited, and unhappy. Compounding the problem is that there is
no sure way to protect an idea from theft -- only the execution
of an idea can copyrighted. However, writers can help make their
ideas theft-resistant.
"If you have
a meeting with someone to whom you're going to pitch, one way to
protect your idea... is to hand a very short copy of your treatment
or idea in a treatment form to the person," notes Wharton.
"It establishes that (a) they have it and (b) they have it
in written form."
Put it in writing,
"even if only a paragraph or synopsis or log line," advises
producer and attorney Yvonne Chotzen. Like Wharton, she recommends
writing a treatment. Chotzen's partner, Jenner, suggests following
up with a simple one-page letter that summarizes the pitch and restates
the synopsis.
"The best way
to preserve your ideas," says Wharton, "is to write them
into a tangible expression of the work, which would be to write
your screenplay." A completed script is less likely to be the
target of either willful or unintentional theft than is a 25-words-or-less
premise.
Ian Abrams, a TV
series co-creator and screenwriter who now teaches at Drexel University,
says writers can further protect themselves by looking beyond the
"obvious possibilities" of their stories. "The obvious
things are things that everybody does," he says. An example
of the multiply obvious: A character, granted three wishes by a
genie, wishes for more wishes.
"The writer
should make sure his personality is stamped on every page of the
story," advises Abrams. "At least it's taking a step to
be proactive, and at the same time makes you a better writer.
| Register
the treatment and/or script |
Should a theft of
intellectual property or copyright infringement occur, a writer
seeking a legal remedy must prove that his or her execution of an
idea preceded execution by someone else. The Writers Guild of America's
Registration
Service registers scripts and treatments at a cost of $10
for members and $20 for non-members. Copyright registration, which
provides additional legal protection, is available for $20 from
the U.S.
Copyright Office.
Wharton says using
an agent (or manager) gives writers "a better chance of being
treated fairly." She suggests that unagented writers seek "hip-pocket"
(single-project) representation.
Produced screenwriter
Stephen Greenfield says hiring an entertainment attorney can be
useful, particularly for writers not yet established in the industry.
"It doesn't cost much to funnel a script through an attorney,"
he notes. "But it does tell the producer there is an audit
trail."
| Use
a nondisclosure agreement |
Greenfield says he
may use a document prohibiting producers and agents from disclosing
his idea to others. He says, "I would have to explain to them
upfront: 'I believe that the concept of the material I'm doing is
so valuable, I would prefer to nondisclose you on this. Nondisclosure
simply means that for a period of time you're obligated not to show
[the idea] to anyone else until you take me on as a client or draw
up a business relationship with me.' " Fellow writers claim
producers and agents will not sign such an agreement. But Greenfield
argues that some will. "If the level of intrigue is high enough,"
he says, "they will want to see the material you've got."
| Know
whom you're dealing with |
"I've been in
the business for almost 20 years," says Catherine Bacos Clinch,
a produced screenwriter and screenwriting instructor at Loyola Marymount
University. "If I've never heard the name of the person or
the production company, how legitimate can they be? How big-time
can they be?" But emerging writers, she notes, may not be so
discerning, and thus more vulnerable to unscrupulous practices.
Writers lacking a
network of contacts can glean information about industry professionals
and companies from the trade newspapers, screenwriting-related Internet
Web sites and news groups, the screenwriting forums of commercial
on-line services, and writing-related periodicals, among other sources.
Even when writers
take every possible step to safeguard their ideas, theft may still
occur. "This is an industry where scruples are not high on
anybody's list of personal goals," says Clinch. "And you
have to know that going in."
Wharton advises writers
not to worry excessively about theft. To get their scripts read
and find employment, writers -- especially emerging writers -- "have
to pretty much throw caution to the wind an let it go as a concern,"
she says.
"Work hard at
your craft, learn how to write, and don't worry about people ripping
you off," suggests Jenner. "If you have material, that's
what executives need...," adds Chotzen. "We need new writers.
We're hungry for their ideas."
And remember, says
Abrams, "it is almost always easier to pay you off than rip
you off. It's almost always in a studio's best interest to treat
you fairly. They don't want bad publicity. They don't want lawsuits.
They don't want a bad reputation in the community of creators and
writers who talk to each other."
©2000 Writers Guild of America, This document may
not be reproduced mechanically or electronically without express
written consent from The Writers Guild of America. *Reprinted
with permission from the Writers
Guild of America
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